Dr. Reddy’s Strengthens OTC Portfolio – Launches Nise D Spray

HYDERABAD, India–(BUSINESS WIRE)–Dr. Reddy’s today announced the launch of Nise D Spray, emphasizing its
strategic intent of being a player of substance in the Indian OTC (Over
The Counter) space. Nise D Spray offers quick and targeted pain killing.
Through this product Dr. Reddy’s has further expanded its offerings in
the therapeutic area of pain relief to consumers.

In India, the market for pain relief products is approximately INR 1,700
crore*. Pain relief sprays are growing 20 times faster than creams and
gels, indicating a trend of changing consumer preferences.

The formulation for Nise D Spray comprises 3 key ingredients which get
absorbed quicker, penetrate deep to reach the source of pain and reduce

Nise, as a brand, has been providing effective relief to consumers by
killing pain over the years. Nise believes in reaching out to consumers
at the point of incidence or in a relevant context. Nise was the
first-ever pain relief partner of the Indian Super League and various
marathons in key cities across India.

M V Ramana, EVP & Head Branded Markets (India & Emerging countries) –
Dr. Reddy’s, said, “Nise D Spray marks our entry into the new segment
and further boosts our OTC portfolio. Nise gel has made remarkable
headway into the market and looking at the market dynamics and consumer
requirements, we expect Nise D Spray to have a great momentum and
significant market share across regions.”

Nise D Spray will be available across all leading and neighborhood
pharmacy stores. It will be available in two convenient pack sizes –
pocket pack at INR 99/- and home pack for INR 130/-.

* A C Nielsen Retail Measurement Study MAT August 2015

About Dr. Reddy’s: Dr. Reddy’s Laboratories Ltd. is an integrated
pharmaceutical company, committed to accelerating access to affordable
and innovative medicines, because it believes Good Health Can’t Wait.
Through its three businesses – Pharmaceutical Services & Active
Ingredients, Global Generics and Proprietary Products – the company
offers a portfolio of products and services that include active
pharmaceutical ingredients (APIs), custom pharmaceutical services,
generics, biosimilars and differentiated formulations. With operations
in 26 countries across the globe, the major therapeutic areas of Dr.
Reddy’s are gastro-intestinal, cardiovascular, diabetology, oncology,
pain management and anti-infectives. For more information, log on to: www.drreddys.com.

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risks and uncertainties that could cause actual results, performance or
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