Global Cell Proliferation Kits Market – Top Emerging Trends by Technavio

LONDON–(BUSINESS WIRE)–#LabEquipment–Technavio’s latest market research report on the global
cell proliferation kits market
provides an analysis of the most
important trends expected to impact the market outlook from 2018-2022. Technavio
defines an emerging trend as a factor that has the potential to
significantly impact the market and contribute to its growth or decline.


According to Technavio analysts, the global
cell proliferation kits market
will grow at a CAGR of close to 8%
during the forecast period. The increasing adoption of toxicology
testing in the food industry is a major factor driving the market’s
growth.

In the recent past, the food industry had been making continuous
improvements in safety testing methods to reduce product recalls and the
number of cases related to food contamination. The constant increase in
the usage of food additives, the development of food contact substances,
and the changing climatic conditions escalated the need to explore the
use of high-throughput chemical toxicology testing approaches to ensure
food safety.

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In this report, Technavio highlights the increasing importance of
promotional activities as one of the key emerging trends driving the
global cell proliferation kits market:

Increasing importance of promotional activities

Players find it difficult to market their products due to the nature of
the product and the niche type of end-users in the market. When compared
to other analysis, the equipment, brand and product visibility have a
limited role in the sale of cell proliferation kits. Improving the
distribution network and making the products available for end-users
becomes a key strategy. Restrictions on advertisement and marketing of
these products led to a significant lack of awareness about cell
proliferation kits. Competitors have recognized this issue and are
promoting the use of cell proliferation kits through their websites.

“Players in the market are beginning to realize the importance of
promotional activities due to continuous product enhancements. This is
likely to drive the growth of the global cell proliferation kits market
during the forecast period,”
says a senior analyst at Technavio for
research on lab
equipment
.

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Global cell proliferation kits market
segmentation

This market research report segments the global cell proliferation kits
market into the following applications (pharmaceutical and biotechnology
companies and academic institutes and research laboratories) and key
regions (the Americas, APAC, and EMEA).

The pharmaceutical and biotechnology companies segment held the largest
market share in 2017, accounting for nearly 38% of the market, as cell
proliferation kits are a primary requirement to screen products such as
drugs and vaccines. The market share for this application is expected to
decrease nearly 2% by 2022.

The Americas was the leading region for the global
cell proliferation kits market
in 2017, accounting for a market
share of 42%, which is attributed to the increasing awareness about the
importance of cell-based assays and initiatives taken by governments to
promote the use of cell proliferation assays. By 2022, the Americas is
expected to witness a decline of nearly 2% during the forecast period.
On the other hand, APAC will see growth in terms of market share due to
the increase in investments by leading players in the pharmaceutical
industry in the region.

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