LegitScript and Google Partner on New Certification Program for Addiction Treatment Providers

Only legitimate providers of drug and alcohol addiction treatment in the
United States who are LegitScript-certified will be able to advertise on
Google

PORTLAND, Ore.–(BUSINESS WIRE)–#addictiontreatment–LegitScript, the leader in merchant and advertiser certification and
monitoring in the e-commerce and payment sectors, has launched a new
certification program for drug and alcohol addiction treatment
providers. Starting in July, advertisers of drug and alcohol treatment
services in the United States, including providers of in-person
addiction treatment, mutual support groups, and crisis hotlines, will
need to be certified by LegitScript before they can advertise through Google
AdWords
.

LegitScript’s CEO, John Horton, said that the new program is necessary
to help patients distinguish between effective, evidence-based, and
compassionate drug and alcohol treatment services, and fraudulent drug
and alcohol treatment centers that take advantage of patients’ recovery
efforts and insurance billing opportunities. “Drug and alcohol addiction
devastates individuals and families, robs youth of their futures, and is
a leading cause of death in the United States,” Horton said. “Some
fly-by-night treatment centers put profits ahead of patients, providing
substandard treatment or no care at all. We want to ensure that patients
are afforded the opportunity for quality treatment.”

“We work to help healthcare providers — from doctors to hospitals and
treatment centers — get online and connect with people who need their
help,” said David Graff, senior director, global product policy, Google.
“Substance abuse is a growing crisis and has led to deceptive practices
by bad actors. This is a complex issue but we believe our partnership
with LegitScript is a great first step in the US to help better connect
people with the treatment they need.”

This new certification program has the support of the Partnership for
Drug-Free Kids, the National Association of Addiction Treatment
Providers (NAATP), and The National Center on Addiction and Substance
Abuse (CASA).

“Our nation’s current addiction crisis demands comprehensive and
innovative solutions,” said Creighton Drury, President of The National
Center on Addiction and Substance Abuse. “People don’t know where to go
for help and need more trusted resources to turn to. That’s why we are
supporting LegitScript and Google’s efforts to ensure that people
searching for treatment for themselves or a loved one aren’t vulnerable
to predatory businesses seeking to profit off their suffering.”

“NAATP is pleased to support a program that will both protect the
consumer and allow the high-quality ethical provider the visibility it
deserves,” said Marvin Ventrell, Executive Director of NAATP.

“Since our work with Google began in 2014, we’re consistently impressed
by their corporate responsibility around the opioid issue, and their
willingness to change and evaluate what can best help families who seek
information and resources around substance use,” said Marcia Lee Taylor,
Chief Policy Officer of the Partnership for Drug-Free Kids. “Google’s
new partnership with LegitScript is further evidence of their
commitment. We know that the families we work with — and their loved
ones who are struggling with addiction — will benefit from this
conscientious vetting and due diligence. To the extent that we can point
parents toward legitimate treatment centers and protect them from
predatory ones, right from the start of their search, the better the
chances of their child finding recovery.”

CASA, NAATP, the Partnership, and other entities to be determined will
form an advisory committee to LegitScript for this certification
program. The committee will ensure the continuous improvement and
accountability of LegitScript’s program, and as leading experts will
keep LegitScript informed about new trends and challenges.

LegitScript’s certification and monitoring program for regulated
healthcare merchants, such as internet pharmacies and telemedicine
providers, is already recognized by Google as well as other
intermediaries such as Visa, Mastercard, Facebook, and Bing.

To learn more about Addiction Treatment Certification, visit legitscript.com/addiction.

About LegitScript

Since 2007, LegitScript has been committed to making the internet and
payment ecosystems safer and more transparent. Offering
industry-recognized certification
programs
and the world’s largest
database
of internet pharmacies, dietary supplements, designer
drugs, and other health websites, LegitScript has created a team of
leading experts in these highly regulated and complex sectors. That’s
why LegitScript is trusted by the world’s leading search engines,
payment providers, and e-commerce platforms to monitor health and other
high-risk websites. For more information, visit legitscript.com.

Contacts

LegitScript
David Khalaf, 503-764-9497
david.khalaf@legitscript.com