Pharmacy Times® Ranks No. 1 Among Pharmacists in Average Page Exposures

Results of 2017 Kantar Media Readership Study Demonstrate Pharmacy
Times® Ongoing Valuable Leadership Among Retail
Pharmacists

CRANBURY, N.J.–(BUSINESS WIRE)–Pharmacy
Times
®, the leading media resource for
pharmacists and the pharmacy industry, ranked the highest in ad
visibility among pharmacy journals for Average Page Exposures,1
according to the results of the 2017 Kantar Media Pharmacy Readership
study. Moreover, Pharmacy Times® once
again took top marks as the most-read pharmacy journal among
retail chain pharmacists.2Pharmacy Times®
also ranked No. 1 in Average Issue Readership and Average Page Exposures
among younger pharmacists practicing less than 10 years,3
making it the most-read pharmacy journal by practicing millennials and
demonstrating the educational content value of every issue.

The annual Kantar Media study measures the readership habits of
thousands of pharmacists and pharmacy professionals. Respondents include
pharmacists working in chain, independent retail pharmacies and health
system pharmacies, as well as pharmacy professionals in key positions at
pharmacy benefit management companies and managed care organizations.
The results, based on surveys completed from January to May 2017, show
that Pharmacy Times® outranked all competitors
in Average Page Exposures among the total sample studied.4

“Our No. 1 status year after year demonstrates the continued value our
pharmacist audience reserves for our brand and the role Pharmacy Times®
serves as the industry’s most-trusted resource for more than 120 years,”
said Brian Haug, president of Pharmacy Healthcare & Communications LLC,
a franchise of Michael
J. Hennessy Associates Inc.
, which publishes Pharmacy Times®.
“It is because of the incredible talent and commitment of our editorial
staff, sales team and production department that Pharmacy Times®
continues to deliver timely, accurate promotional and educational
content that keeps step with the continuously evolving pharmacy
industry.”

Leadership Among Retail Pharmacists, Multiple Categories

Pharmacy Times®, which circulates to more than
173,000 retail pharmacists, ranked No. 1 in Average Page Exposures and
Average Issue Readership among total independent, chain and health
system pharmacists.5 Specifically, Pharmacy Times®
ranked first in Average Page Exposures among retail pharmacists who fill
200 or more prescriptions per day, as well as among pharmacists who make
10 or more prescription recommendations a day,6-7 making it
the most-read pharmacy journal among that audience.8-9
Additionally, Pharmacy Times® topped Average
Issue Readership and Average Page Exposures among pharmacists who use
the Internet two or more times a day for pharmacy-related purposes,10
underscoring the publication’s continued value as a timely and
accessible resource for the latest industry news and information
regarding products, medication errors, drug interactions, patient
education and counseling, and disease state management.

Moreover, Pharmacy Times® is the most-read
pharmacy journal among members of the American Pharmacists Association11
for whom Pharmacy Times® also ranked No. 1 in
Average Issue Readership and Average Page Exposures.12

For the survey, participants were asked how often they read a particular
publication, how they read each issue (such as “cover to cover” or
“articles of interest only”) and how much of the issue they read. The
survey included a total of 17 publications.

About Pharmacy Times®

Pharmacy
Times
® is the leading media resource for
pharmacists and the pharmacy industry, providing practical clinical and
professional information pharmacists can use in their everyday practices
when counseling patients and interacting with other health care
providers. Each issue and the website contain articles and features
covering industry trends, medication errors, drug interactions, patient
education, disease state management, patient counseling, product news,
pharmacy law and more. Additionally, Pharmacy Times Continuing
Education™ is accredited by the Accreditation Council for Pharmacy
Education as a provider of continuing pharmacy education. Pharmacy
Times
® is part of Michael
J. Hennessy Associates Inc.
, a full-service health care
communications company offering education, research and medical media.

1.   Source: Kantar Media, 2017 Pharmacy Readership Study, Table 101
2. Source: Kantar Media, 2017 Pharmacy Readership Study, Table 211
3. Source: Kantar Media, 2017 Pharmacy Readership Study, Tables 118, 218
4. Source: Kantar Media, 2017 Pharmacy Readership Study, Table 101
5. Source: Kantar Media, 2017 Pharmacy Readership Study, Table 102
6. Source: Kantar Media, 2017 Pharmacy Readership Study, Table 121
7. Source: Kantar Media, 2017 Pharmacy Readership Study, Table 123
8. Source: Kantar Media, 2017 Pharmacy Readership Study, Table 221
9. Source: Kantar Media, 2017 Pharmacy Readership Study, Table 223
10. Source: Kantar Media, 2017 Pharmacy Readership Study, Table 120
11. Source: Kantar Media, 2017 Pharmacy Readership Study, Table 235
12. Source: Kantar Media, 2017 Pharmacy Readership Study, Table 135

Contacts

Media
Pharmacy Times
Alana Suko, 267-932-8760 ext. 310
alana@hornercom.com