CORE Kidney Welcomes Amgen as Lead Sponsor of the 2024 Rose Parade® Kidney Float

CORE Kidney Welcomes Amgen as Lead Sponsor of the 2024 Rose Parade® Kidney Float




CORE Kidney Welcomes Amgen as Lead Sponsor of the 2024 Rose Parade® Kidney Float

Amgen joins major sponsors Baxter International Inc., DaVita Inc. and Travere to raise awareness of kidney diseases, including rare diseases like ANCA-associated vasculitis

LOS ANGELES–(BUSINESS WIRE)–#AmgenCORE Kidney, a patient support and advocacy group that helps patients with kidney disease navigate their complex journey, today announces that Amgen has signed on as the lead sponsor for CORE Kidney’s specially designed kidney-shape float at the 2024 Rose Parade® presented by Honda – which will honor living kidney donors and spread awareness for kidney health screening.


“We are pleased to bring Amgen on board to support the CORE Kidney float,” said Dr. Rick Zumwalt, Ph.D. Neuropsychologist and CORE Rose Parade Committee Chairperson. “As a biotechnology company dedicated to addressing serious illness, Amgen’s sponsorship will help inspire our amazing community of patients and donors we’ve brought together by reminding them that their bravery is being recognized on the highest level. We are grateful to our sponsors whose contributions support our work so we can continue to deliver resources for patients struggling everyday with kidney disease.”

CORE Kidney’s float will reserve seats on the float for its top sponsors. The full list of public sponsors includes:

  • Amgen
  • Baxter International Inc.
  • DaVita Inc.
  • Travere Therapeutics

“Amgen is proud to have this opportunity to help raise awareness of kidney disease, an under-appreciated, silent threat that also can be the result of other, rare conditions like ANCA-associated vasculitis,” said Murdo Gordon, executive vice president, global commercial operations at Amgen. “As someone whose family has been touched by this disease, I am hopeful our support will help raise awareness for and underscore the importance of kidney health and proactive screenings.”

Joining the sponsors on the float will also be the living kidney donors who are being honored for their selfless act of gifting a part of themselves to save the life of someone living with kidney disease. The list of living donors who will be participating in the CORE Kidney float include:

Float Riders: William Barry, Mary Beth Barry, Diana Lucia Bedoya, Brian Gilliam, Louie Mejia, James Mooney, Harold Owens, Phillip Palmer, Dr. Anjay Rastogi, Nanette Zumwalt

Float Walkers: Sohum Bhargava, Ravi Bhojwani, Judy Chiasson, Marc Coronel, Celia Estrada Corral, Sara Erskine, Elizabeth Espinosa, Colleen Flanary, Brian Gilliam, Andy Green, Brock Hall, Jose Hernandez, Brandy Hughes, Diana Jimenez, Bianca Jimenez, Christina Lopez, Katherine Loramo, April Mow, Mark Santarserio, Juliana Zumwalt

CORE Kidney’s float, which was constructed by Phoenix Builders, will center around the theme, “The Gift of Life: A Tune That Never Fades.” The kidney-shaped float will seat living donors and kidney health champions in a beautiful colorful garden as they swing from the tree of life. For more information about CORE Kidney and how to support the float or become a sponsor, visit https://corekidneyfoundation.org and by texting text “buyarose” to 41444. You can also provide a direct donation through this link. In addition to the Rose Parade 2023 Float, CORE Kidney is announcing 2024 as Kidney Health Awareness Year.

About CORE Kidney

CORE Kidney is an unwavering patient support and advocacy group and a lifeline for kidney health awareness. For patients battling kidney disease, from early symptoms to late-stage conditions, CORE Kidney is dedicated to providing guidance to healing with comprehensive, integrated, and person-centered care for those suffering from this deadly disease. On a global scale, the organization aims to open the world’s eyes to the prevalence and gravity of kidney ailments — while bringing recognition to the global community of brave patients facing this battle. Founded by a group of kidney patients, living kidney donors and their caregivers, who are devoted to serving those who walk the same path, CORE Kidney is on a mission to eradicate kidney disease by ensuring all patients get the care they need from the moment they suspect an issue through every step of the journey. CORE stands for the organization’s core principles that serve as the guiding light in its mission: clinical excellence, outreach, research, and education. Through the organization’s continued dedication to these core principles, CORE Kidney is devoted to raising the bar with various events, programs and services that directly benefit patients, living donors, families and treating professionals. CORE Kidney has cultivated a devoted community of passionate voices who empower patients to advocate for their own health and build a future where all those suffering can heal as one. This year’s main event for CORE Kidney is “The Gift of Life” float in the Rose Parade. In line with CORE Kidney’s philosophy, this float represents the global focus of CORE in honoring living kidney donors and a call to action for kidney health screening.

Contacts

Nicole Rodrigues

NRPR Group – for CORE Kidney

nicole@nrprgroup.com