Impetus Digital Wins Canada’s Most Admired Corporate Cultures Awards 2021

Impetus Digital Wins Canada’s Most Admired Corporate Cultures Awards 2021

Impetus Digital Wins Canada’s Most Admired Corporate Cultures Awards 2021

TORONTO–(BUSINESS WIRE)–#CanadasMostAdmired–Impetus Digital, the leading provider of virtual collaboration experiences for life science companies, has been selected as a winner of Canada’s Most Admired Corporate Cultures Awards 2021 (Emerging Company category).

The award recognizes organizations whose culture drives business performance by prioritizing employee wellness and professional development. Entries were judged based on six key performance areas: vision and leadership, recruitment and hiring for fit, people development and talent management, cultural alignment and measurement, corporate social responsibility, and organizational performance.

“At Waterstone, we believe corporate culture drives performance and that it’s your organization’s greatest asset,” says Marty Parker, President and Chief Executive Officer of Waterstone Human Capital and Chair of the Canada’s Most Admired™ program. “Each of the 2021 award recipients puts culture at the centre of everything they do, and demonstrates a commitment to culture as a competitive advantage. They set an excellent example of how crafting and sustaining a high-performance culture can drive incredible growth and performance.”

“Our employees are what makes Impetus’ culture so unique,” says Founder & CEO Janice Smith. “They always give 110% and work tirelessly to WOW our customers. Even when our workload more than tripled at the start of the pandemic, we all came together as a team to support each other,” she continues.

“Our company culture is based on trust, and people are welcome to work when, where, and how it best suits them,” adds Co-founder & CEO Natalie Yeadon. “We practice what we preach; just like our clients and their advisors, we believe in communicating mainly asynchronously using best-in-class virtual tools.”

This win follows a series of other awards, including PM360 Innovation and Elite awards, the Green Business Bureau sustainable business award, and an honorable mention in Fast Company’s 2021 World Changing Ideas Awards.

About Impetus Digital:

Impetus Digital helps life science organizations virtualize their in-person meetings and events through our best-in-class InSite Touchpoints™ and InSite Events™ offerings, delivered with white-glove service and 360° coverage and care. Leveraging our large portfolio of cutting-edge online collaboration tools, clients can seamlessly gather insights from, and collaborate with, internal and external stakeholders. To find out more about Impetus Digital, visit our website, follow us on LinkedIn, Twitter, or Facebook, or book a demo at

About Waterstone Human Capital:

At Waterstone Human Capital, we inspire organizations to build high-performance cultures. We’re a human capital management consulting firm specializing in retained executive search, cultural measurement and assessment, and leadership training and development. We have successfully helped hundreds of entrepreneurial-minded, high-growth organizations across North America recruit, measure and train for fit. Waterstone is also the founder of the Canada’s Most Admired™ Corporate Cultures and Canada’s Most Admired™ CEO programs. These national programs annually recognize best-in-class Canadian organizations and CEOs, for fostering cultures that enhance performance and help sustain a competitive advantage.

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Amelia Karimi

Human Resources Coordinator